Modern Blogging

The chances are, you’ve witnessed the change of tide that took place within the professional blogging arena.

In mid 2005, making money with blogs was easy. All you really had to do was
slap up a bit of content, implement a series of relevant ads, tag your posts and
articles with keywords and sit back as the traffic (and profits) rolled in.
Then the search engines made a series of changes, resulting in the loss of
quality and relevancy given to websites that failed to present quality, original
content. And blogging changed yet again.
In early 2010, “auto blogging” was introduced to the Internet marketing arena,
and with the promise of automated profits and “hands-free” websites,
thousands of people scrambled to exploit these powerful, content-grabbing
tools. In fact, many of the auto blogging scripts and software that was heavily
promoted offered far more than instant, auto-generated content.
Many of these scripts also populated these content scraping blogs with
multiple profit-producing channels, such as the integration of EBay ads,
Amazon ads and digital products from places like ClickBank.com.
In truth, many people made money with this new auto blogging system, but it
didn’t take long before they too, were penalized.
With the infamous “Google Panda” update that took place in early 2011, any
website that was found to be based on low quality content (as well as private
label content, and content developed purely with the intention to presell), was
immediately pulled from search rankings. Even popular sites that were
previously considered to hold authority in the search engines, such as
EzineArticles.com, suffered a loss of ranking with many of their pages and
directories pulled altogether.
The search engines demanded better content, in direct response to outraged
consumers and web users who were fed up with being led through countless
hoops with search queries. They couldn’t find the valuable content and
information they were looking for, and the major search engines were forced to
restructure the way that they delivered search results.
And they all came tumbling down…
But not everyone suffered a loss in profits and search engine standings. Many
people actually benefited from all of these “content grading” changes.

Who benefited?

Legitimate content providers.
Bloggers, websites and information portals that worked hard to deliver real,
genuine value to website visitors. These people found their rankings increase
almost overnight, with a never-ending influx of targeted visitors’ who were
finally being driven to their webpages. In turn, their campaigns soared, their
profits exploded, and their websites continued to flood with relevant, high
quality traffic.
Consumers demanded better content – and bloggers who delivered it were
tremendously rewarded.
And it will only continue to get better for anyone who focuses on delivering real
content to a targeted audience of buyers. In other words, you’re able to
generate non-stop profits by exchanging “content for cash.”
And I’m going to tell you exactly how to do it.

Building profitable blogs is, by all measures – incredibly easy. However, in
order to stand out in the market and gain the same rewards that professional
bloggers continue to reap, you need to build your blogs on a solid, unshakable
foundation that focuses exclusively on the average consumer.
To do this, you need to get into the mindset of those who will ultimately visit
your website. Would you want to be bombarded by ad after ad, or forced into
some exhausting navigational system, in order to find the content you’ve been
looking for?
No, you wouldn’t, and neither do your visitors. In order to build a profitable
blog that will easily solidify its place in your niche, you need to create every
square inch of your blog so that it focuses on offering a positive browsing (and
shopping) experience. You want your blog to provide exceptional value, to
build up a loyal audience, and to stand the test of time, so that you can
continue to make money for many years to come.
This post will help you better understand the reasons why
some blogs are incredibly successful, while others fall to the wayside, barely a
bleep on the search engine’s radar.
And the reason is a simple one – those who produce extremely relevant, high
quality content will be rewarded – while those who take the quick and easy
way, failing to deliver anything of value, will suffer a “Bloggers Revenge”.

Quality content providers deserve to rank higher in the search engines. After
all, they’ve put the time and effort into building content-based websites that
offer real, substantial value.
For years, they were forced into competing with rogue marketers, lazy
affiliates, and fly-by-night salesmen who exploited the power of blogging to
their own advantage. They gave nothing back to the community, offered
nothing of value to consumers – yet they were making more money than many
full time bloggers!
…. But things have changed, and these days you are only rewarded for
real, genuine contributions.
This is great news for people who understand the importance of providing
value, because for the first time ever, the tables have turned and YOU can
finally build a prosperous website in virtually any niche market you choose,
just by following a simple – yet incredibly powerful system.
Let’s take a closer look at what you need to do in order to seize the
opportunity to join the ranks of the Internet’s most successful bloggers.

Optimization Is Key

When you hear the term “optimization”, odds are that you immediately think
about Meta tags and data found within your website pages. While Meta
optimization is important in order to rank for your chosen keywords, there are
other forms of on-site optimization that shouldn’t be overlooked.
This includes:
Simplifying The Buyers Shopping Experience
You’re interested in blogging because you want to deliver real value to
consumers, but of course, you also want your website to be profitable. Hence,
you will likely have plans to integrate advertisements, and product links directly
into your content and navigational system.
However, it’s important that you don’t overlook the importance of
“simplification”. In order to maximize your sales, you need to make the
shopping experience a fun, and easy one.
To do this, you will want to create categories of products on your blog,
segmented by product type and overall group (category/sub category).
Not only will this make it easier for your visitor’s to find what they are looking
for, but it will have a direct impact on your search engine results, as “SILO”
structured websites that are properly categorized and grouped will always rank
higher in search engine results.

Categorizing Products & Sub Markets

Think of your categories as aisles of a store. Each category features specific
product types. For example, one category could be “Electronics”, and another
“Health & Wellness”. While it’s important that you create a theme for every
blog, so that each one focuses on a specific segment of your market, it’s even
more important that you properly categorize your website so that visitors’ can
quickly find exactly what they’re looking for.
In order to optimize your category tags, you should consider using popular
keywords as the title for each category. For example, if you discover that the
keyword string “top toys for teens” is widely used in your market, you could
use this keyword string to form the title of your category.

Build Passion Sites

Passion based websites are quite often the most profitable of all blogs
because not only do they offer an extensive library of high quality content, but
because of the interaction available on the site from your material, content as
well as the contributions of regular visitor’s, bloggers and members.
Passion sites can mean less work for you – yet more money and free
unlimited content.
Now, when you start to build a passion based authoritative website, you’ll have
to put in a lot more time and effort initially than you would any other category
of website. However, once your website has begun to generate consistent
traffic, passion sites can be set up on almost complete autopilot just by
allowing your website visitors’ to contribute to the content of the site.

For example, you could open the doors to guest bloggers who are able to
contribute their own content in exchange for a backlink to their website. You
could also outsource the majority of content to qualified freelancers, and set it
up so that 2-3 new articles are set to automatically publish every week.
The idea behind passion sites is that you need to continue updating the site
with material on a regular basis. Passion sites become authority websites
over time because of the sheer amount of content and material offered to
visitors.

Inject Interactive Elements

One example of a successful interactive affiliate site is within the credit card
niche, where you might visit a website in search of a low interest credit card, or
a card with specific terms (unrestricted, secured, etc).
Many of these websites offer an interactive option to visitors where they can
enter in specific search queries or customize search results based on their
preferred options.
Most of the time it doesn’t really matter what preferences are selected, the
results remain the same with affiliate links integrated into the site that direct
visitors to the top credit card providers online.
These sites do exceptionally well because they allow a visitor to customize
their on-site experience, and that interactive component often makes the
difference between a struggling affiliate site and a successful one.

Building A Sticky Website

There are other ways to enhance your blog, and further optimize your website
for maximum profits.
Here are the most important components of a successful blog:
Build a high number of social signals from authority networks including
Twitter and Facebook.
Provide 100% original content – of exceptional quality, focused and
relevant. Make sure that you own sole rights to all content so that you
can control distribution, ensuring that it is only available on your blog.
Use free plugins to speed up page load times. Faster page loads will
improve visitor’s on-site experience and prevent lost traffic.
Minimize the number of affiliate links. Don’t overload your website with
affiliate links or ads. Your objective is to create a positive environment
for your visitor’s that nurtures relationships, encourages repeat traffic
and motivates visitors to take action. Integrate only a handful of ads
into the navigation bar of your website and make sure that ads vary, so
that there isn’t a high number of affiliate links leading to the same
product or website.

Create thick, content rich passion sites that are segmented by category,
with every site carrying a specific theme (one main focus/category per
site).
Build quality, permanent and one-way backlinks to your website from
authority sources and trusted sites.
Minimize advertisements that appear above the fold, as well as on the
top sidebar and headers of your website pages. Also, make sure that at
least 30% of the browser display area consists of unique and relevant
content.
 Consider building review-based websites that offer detailed information
on various products (recommended products similar to the primary one,
etc), rather than individual pages that showcase only one product or
service.
In order to drive traffic from the major search engines to your blog, you will rely
on a number of components, including building solid backlink campaigns,
utilizing social media to target your customer base, and driving in traffic from
established networks, relevant blogs and community sites.
But there’s another important component to flooding your website with
unstoppable traffic – KEYWORDS.

Keywords

…help the search engines define the overall theme of your website,
and in turn, they will direct customers’ to you based on the keywords they
search for. Keywords also help you determine what your visitor’s are looking
for, are interested in and currently buying. And finally, keywords are also used
to name and label product categories on your website!
With search engine traffic, you will be able to leverage the value of repeat
traffic to your website by engaging and interacting with your target audience,
because you will know exactly what they are looking for.
You will also be able to cultivate the most targeted traffic available to you
while also exploiting alternative sources of traffic outside of the major search
engines, including social networking, backlink sources and community sites.
Your Next Step: Create a keyword swipe file
When evaluating search volumes, anything over 1,000 searches per month is
a great sign that the market is viable. The greater number of searches, the
better, however when using keyword research to determine a markets
profitability remember to evaluate multiple keyword phrases rather than just
one. You want to get a good feel as to the scope of the niche, by broadening
your research to determine a combined estimation of searches relating to your
topic.
There are easy ways of identifying profitable keywords, and injecting “traffic
magnets” into your blog so that you’re able to quickly rank in the major search
engines, and drive in unstoppable traffic to your site.
Blog Profit Crusher offers up a full platter of heavy-hitting strategies and
profitable techniques that will skyrocket your income, and minimize your
workload. In fact, just a few of the powerful strategies featured within this fulllength
profit building blueprint can push your blog over the edge, giving you
the overall advantage to building instant “sticky” blogs in some of the Internet’s
hottest markets.

Maximizing Sales

In order to build a profitable blog, you need to feature products that are
relevant to your website’s overall theme. In other words, you need to match a
consumer’s interest and demand, with relevant products.
You can do this a number of different ways, including by incorporating product
links throughout your navigation menu, content pages, and articles as well as
through direct response ads. The key is to wrap high quality content around
every product or offer on your website. That way, your website is offering real
value and will not only be better received by the search engines, but by your
visitors! Think “sticky content”!

Most of the highest income producing blogs online are designed so that
products are featured, rather than pushed out front and center, as it’s
incredibly important that you never disrupt the flow of your website.
You want your site to make money, of course, but you never want to invade a
visitors’ personal space by flooding your website with an abundance of ads
and products, which in turn, will take away from a positive buying (and
browsing) experience.

Final Words

You now have a basic foundation in which you can start to build profitable
blogs in countless markets, focusing on both physical products and digital
goods. The next step is to take action. Spend time learning as much as you
can about any market you are entering into, and then build a targeted, high
quality blog around each consumer base.
Expand your knowledge and learn the blogging trade secrets that have
catapulted countless beginners into lifetime earners.